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How Arlo works

Arlo works like a great junior in sales: independent, thorough, and checking in at the right moments. Here is one case, from research to handing over to you.

One case over nine days

ExampleOne case over nine daysCompanies, people and addresses are made up.
  1. 1Research

    Arlo looks for companies that fit your offer and for something concrete to say to them. Every detail gets a source. Anything Arlo can’t back up, it doesn’t use.

    1. Day 18:02 AMCalder Precision fits your target: manufacturing, 140 employees.
    2. 8:05 AMReason to write: job ad for two shift supervisors, third shift from January.
    3. 8:09 AMContact: Megan Ortiz, Head of Production. Source: team page.
  2. 2First email

    Arlo writes for this one person, in your voice and within your rules, and checks the draft before it goes anywhere. A first email to someone new always comes to you for approval.

    1. 8:14 AMDraft written, referring to the job ad. Waiting for your approval.
    2. 11:40 AMApproved by you.
    3. Day 29:30 AMSent from t.hadley@rotawise.example.
  3. 3Follow-up

    No reply doesn’t mean no. Arlo follows up with a new thought instead of “just checking in,” on the schedule it planned for this target group. After a no, it stops.

    1. Day 810:05 AMSecond email: planning time off across three shifts.
  4. 4Reply and handoff

    Arlo answers what’s within your approvals. Everything else comes to you, with the thread and a proposal.

    1. Day 92:22 PMMegan Ortiz replies: “Sounds interesting. What would this cost for our two plants?”
    2. 2:23 PMWaiting on you: Handed to you: pricing question, no pricing approval. A proposed reply is ready.

You decide how far Arlo goes.

Arlo acts only within the limits you set in the settings. Every change is recorded with who made it.

TaskHow Arlo acts
Choosing companies and contactsOn its own, within your target market
First email to someone newAlways after your approval
Follow-upsOn its own if you allow it, otherwise after your approval
Answering repliesFrom your documents, if you allow it; everything else goes to you
Booking a meetingIn your calendar, after your approval unless you allow it
Prices, discounts up to a limit, a trial or a guaranteeOnly if an owner of your account allows it

What Arlo won’t do

  • Arlo doesn’t invent facts, references or customer names.
  • Arlo doesn’t write to anyone who said no or unsubscribed.
  • Arlo doesn’t send a message twice.
  • Arlo doesn’t guess which conversation a reply belongs to. If it’s unclear, Arlo asks you.
  • Arlo doesn’t quote prices or make commitments you haven’t approved.

You know your business best. Arlo starts there.

Give Arlo whatever describes what you sell: a deck, a price list, your website, a few sentences. Arlo reads it, tells you what it understood, and asks only for what the material doesn’t answer. Nobody is contacted while you get started.

  1. 1

    Give Arlo what you have

    Files, links, or a few sentences in your own words. Any one of them is enough to start.

  2. 2

    Arlo reads and asks

    Arlo reads only what you give it and doesn’t piece your offer together from search results. It asks about what’s missing: what you sell, at what price, to whom, and why customers buy. Answer with one click or in your own words.

  3. 3

    Confirm the brief

    A short brief shows what Arlo will sell, at what price, to whom and where. Anything assumed is marked. Correct it in a sentence, or confirm. Your list prices reach prospects only if an owner turns that on.

  4. 4

    See the first companies

    Arlo then finds companies that fit, each with reasons from its own website. Rate each one “Good fit” or “Not a fit”, and see the first email Arlo would write. Arlo writes to real people only after you confirm the email plan and approve the first emails.

Start with what you have.

A deck, a link, a few sentences. Arlo reads them, asks what’s missing and shows you the first companies. Nobody is contacted until you say so.

Hire Arlo